The Palace Museum in Beijing, located within the imperial palace of the Ming (1368-1644) and Qing (1644- 1911) dynasties, has become an internet celebrity of sorts in recent years, amassing a growing number of fans, especially young people, with innovative cultural products. From mini-cartoons retrofitted from figure paintings in the royal collection to the documentary film Masters in Forbidden City and TV programs National Treasures and New Products Available·Forbidden City, not to mention a long list of souvenirs, the museum has been stirring sensations over and over again.