The Marketing Innovation of Library

• 作者: PAN Jia
• 来源期刊: 中美英语教学:英文版
• 学科: 工学
• 关键词: LIBRARY PUBLIC CULTURAL SERVICE system MARKETING model INNOVATION
• 年，卷（期）: 2019,（10）
• 页码范围: 439-444
• 页数: 6页
• 分类号: TP3

摘要

The marketing innovation of library has become a focus problem in the construction of public cultural service system in China.The library carries the main content of public cultural services.How to effectively enhance the role of library in the construction of public cultural service system has become the core issue of both theory and practice.This article,through the analysis of the library in the process of building public culture service system of the status and role,present situation,and development trend,studies the main ideas and important point of view of the library in the construction of public cultural service system of marketing innovation service and puts forward the strategies and suggestions of the library in the construction of public cultural service system to realize the marketing on the development of innovation.