BINGE BUYING IN NUMBERS Online shopping-driven economics

• 作者: Yuan Yanan
• 来源期刊: 中国东盟报道(英文)
• 学科: 经济
• 关键词: SHOPPING continued COMMERCE
• 年，卷（期）: 2019,（12）
• 页码范围: 20-21
• 页数: 2页
• 分类号: F42

摘要

Consumption has become the central pillar of China’s economic growth.On November 11, 2019, Singles’ Day, China’s biggest shopping festival,reached its 11th year. E-commerce sales in China continued toincrease: Alibaba set new record with more than US$38.1billion in 24 hours. Rival e-commerce giant JD.com’scumulative sales exceeded US$29 billion.The Singles’ Day shopping wave alsoswept through some Southeast Asiancountries, creating peaks in onlineconsumption. Data shows thate-commerce consumptionhas the potential to becomeanother important growthfield for these countries.