Bridging Cultural Differences

• 作者: JIAO FENG
• 来源期刊: 今日中国:英文版
• 学科: 其他
• 关键词: BRIDGING CULTURAL DIFFERENCES the AFRICAN MARKET
• 年，卷（期）: 2019,（8）
• 页码范围: 64-66
• 页数: 3页
• 分类号: Z

摘要

SINCE setting foot in the African market in 2002, the StarTimes Group has been providing digital TV services to more than 22 million users (11 million mobile users) in more than 30 African countries, including Rwanda, Nigeria, Kenya, Tanzania, Uganda, and South Africa. It has emerged as the fastest growing and most influential digital TV operator on the continent. StarTimes is committed to providing affordable and quality digital TV services to every African household. It has been working to help African people understand Chinese culture and be connected to the world, especially since the Belt and Road Initiative was launched.