Research on Sales Strategy Based on Supermarket Pipeline Data

• 作者: Hongwei Wen
• 来源期刊: 数据分析和信息处理(英文)
• 学科: 经济
• 关键词: Low Profit and High Sales Profit Margin Discount Rate Price Elasticity of Demand
• 年，卷（期）: 2020,（3）
• 页码范围: 99-109
• 页数: 11页
• 分类号: F42

摘要

“Low profit and high sales” is a strategy to increase sales volume by reducing the profit of unit goods, so that businesses can gain more profits. For flexible goods, price reduction can increase the total revenue, but when the goods are lack of flexibility, price reduction will reduce the total revenue. In this paper, according to the sales data provided by a supermarket, we preprocess the data, establish appropriate indicators to measure the daily discount strength of the mall, and establish a mathematical model between the discount strength, sales and profit margin. Through these models, we found that meager profits do bring up sales, but too low discounts can also hurt total profits. In addition, when shopping malls implement discount promotions, they will also bring some negative effects, and we give some suggestions for this.