An Analysis of the Value and Strategies of Microblog Marketing

• 作者: Junyan Du
• 来源期刊: 财经研究杂志(英文)
• 学科: 社会科学
• 关键词: Microblog marketing PROMOTION Brand promotion SWOT analysis
• 年，卷（期）: 2020,（1）
• 页码范围: 102-107
• 页数: 6页
• 分类号: G20

摘要

Microblog marketing is that the enterprise uses the platform of Sina microblog to carry out its own marketing activities.Every fan and even every netizen are potential business participants.With microblog marketing,the enterprise intends to create a good image for the company and products and achieve marketing goals by means of communicating with customers by updating daily content or publishing topics that may be of interest to customers.