On the Transmutation of Media Management Concept under the Trend of Media Fusion

• 作者: Shaoqing Duan
• 来源期刊: 财经研究杂志(英文)
• 学科: 文学
• 关键词: Media fusion Media management concept TRANSMUTATION
• 年，卷（期）: cjyjzzyw,（2）
• 页码范围: 156-159
• 页数: 4页
• 分类号: H31

摘要

Under the background of rapid progress of science and technology,the trend of media integration is constantly strengthened,which urges the original media management concept to be constantly changed and to form a new media management concept.In order to apply to the development needs under the trend of media integration.This paper summarizes the media integration,analyzes the influence of the media integration trend on the media management concept,explores the direction of the evolution of the media management concept under the media integration trend,and aims to provide a reference for the development of the media industry.