Let (M, g) be a compact K?hler manifold and (E, F ) be a holomorphic Finsler vector bundle of rank r ≥2 over M . In this paper, we prove that there exists a K?hler metric Φ defined on the pro jective bundle P (E ) of E , which comes naturally from g and F . Moreover, a necessary and sufficient condition for Φ having positive scalar curvature is obtained, and a sufficient condition for Φhaving positive Ricci curvature is established.