A Critical Discourse Analysis of Corporate Apologies by United CEO in an Interview from the Perspective of Crisis Management

• 作者: 刘思朗
• 来源期刊: 海外英语（上）
• 年，卷（期）: 2021,（8）
• 所属期刊栏目: 语言学研究
• 页码范围: 284-286,289
• 页数: 4页
• 分类号: H315
• 语种: 中文

摘要

From the perspective of crisis management, this research is a critical discourse analysis of how United CEO extended corporate apologies to the stakeholders. The analysis of the text, discourse practice, and social practice under Fairclough's three-dimensional framework was conducted to explore apology discourse strategies employed by United CEO. The results revealed the interplay of corporate apology discourse, crisis management and social background and that United CEO's apologies in the inter-view video failed to achieve crisis management.