A Program That Sold for 60 Million Yuan

• 来源期刊: 今日中国：英文版
• 学科: 社会科学
• 年，卷（期）: 2002,（9）
• 页码范围: 76-77
• 页数: 2页
• 分类号: G229.29

摘要

DURING a public bidding recently held by CCTV for one of its programs, the final bid of 65.6 million yuan - 2.3 times its base price, caused a sensation.At a time when TV occupies a dominant position, public bidding for prime-time commercials is common. As the first ever held by CCTV for a single TV pro-