Car market: consumers have more reason to be unhappy

• 来源期刊: 中国汽车：英文版
• 学科: 经济
• 关键词: LAUNCHING specifications CAMPAIGN initiated Car market Sachs NANJING MARKETING lowest segmentation
• 年，卷（期）: 2003,（4）
• 页码范围: 1-1
• 页数: 1页
• 分类号: F426.471

摘要

【正】 Recently, a look at the market has shown the long-awaited price reduction of cars has begun. On April 13, Shanghai VW, launching a Passat version with sunroof, announced it would reduce the price of all of its Passat models by 20,000- 30,000 yuan. Before that, SAIC Chery initiated its "Spring thunder" campaign in which the average price reduction was 15% and the lowest rate was 17,000 yuan while specifications were upgraded. Also,