The three editions of Pingyao International Photography Festival have opened a window into Shanxi as the festival has increasingly become a distinctive cultural trademark as showcasing not only the intemational modem photographic art but also introducing Shanxi itself. It is an opportunity for the world to steal a glance at the dynamism and latent potential that Shanxi has in its reform and opening-up drive. The third festival, which had the architectural photography forum and photojournalism forum held separately in Mount Wutai and Hukou Waterfall, two famous scenic spots, was a well-intended move to spread the influence of the Pingyao International Photography Festival to other tourist destinations in the province.