VIP Programs Offer More

• 作者: ISABELDING
• 来源期刊: 中国外经贸：英文版
• 学科: 经济
• 关键词: 顾客忠诚度 VIP服务 服务质量 营销策略
• 年，卷（期）: 2005,（4）
• 页码范围: i005-i006
• 页数: 2页
• 分类号: F713.50

摘要

When choosing a hotel, service standards are a high priority for customers, with the quality of service often reflecting a hotel's standing.While most hotels try to provide the beststandard possible to their guest, many also offer special VIP programs that provide vale-added service and reward customer loyalty.