Foreign Brand Credibility Crisis

• 作者: QIAO TIANBI
• 来源期刊: 今日中国：英文版
• 学科: 经济
• 关键词: 外国品牌 质量管理 中国 消费者利益 食品安全
• 年，卷（期）: 2005,（8）
• 页码范围: 28-30
• 页数: 3页
• 分类号: F273.2

摘要

<正>CHINESE consumers have long been convinced that foreign brand names are synonymous with better quality and service. And as the country enters the later stage of its post-WTO transitional period, a tidal wave of imports hovers on the horizon. A spate of incidents in recent years, however, has besmirched their overseas sheen, and shaken Chinese consumers' faith in foreign goods.