Fast Food McDonald's China Fix

• 来源期刊: 中国外经贸（英文版）
• 年，卷（期）: 2006,（8）
• 页码范围: 44-46
• 页数: 3页
• 语种: 英文

摘要

Since the opening of its first outlet 16 years ago, McDonald's China operation has on many levels proven enormously successful.Home to more than 750 locations nationwide, the Middle Kingdom today ranks as one of McDonald's ten largest markets,with returns hovering in doubles digits and raking in billions annually. As lucrative as it may be, however, China has nonetheless developed into a relative sore spot for the world's leading fast food giant.