Last Orders for Foster's Group

• 来源期刊: 中国外经贸（英文版）
• 年，卷（期）: 2006,（9）
• 页码范围: 58
• 页数: 1页
• 语种: 英文

摘要

Tempted by an unddderdeveloped market and a growing taste for beer, Foster's saw big potential in the Chinese brewing sector. But this potential has come tomothing and the Australian brewer has finally rang time on its China investments After over ten years, several failed partnerships and millions of dollars in losses, Australia's Foster's Group has finally called last orders on its expensive dip into the Chinese brewing market. In a decision announced in June, Foster's sold its Shanghai brewery for an undisclosed amount to Japan's Suntory. Speaking shortly after the sale, a Foster's spokesperson was optimistic that the salewould not affect the brewer's intemational ambitions: "As we look to growing the Foster's brand as an international premium brand rather than being a local brewer, Shanghai no longer fits."