Within a few months, ‘Made In China' wine will make its cautious debut on the shelves of duty-free stores at some of the world's major airports. In the first such case for China's wine industry, the French liquor retailer Camus in February this year signed a 10-year agreement with Dragon Seal, a Chinese wine producer based in Beijing. As the first part of the deal, Camus plans to sell the Chinese wine in 50of its 4,000 duty-free outlets worldwide. The shops are in airports including Singapore, Rome, Hong Kong and Paris, according to Jin Lijun, brand manager of Dragon Seal. "The duty-free store channel is very good for stepping up our brand value," says Jin.