Sportswear Giants Jockey for Olympic Success

• 来源期刊: 中国外经贸（英文版）
• 年，卷（期）: 2006,（10）
• 页码范围: 42-43
• 页数: 2页
• 语种: 英文

摘要

"The Beijing Olympics are a lot more than a sporting event,"says Marcus John, managing China director and senior vice-president of IMG Sports & Entertainment. "In the case of China, it is a cause of national pride."Such is the prism through which Chinese view the 2008 Games, creating unprecedented sports interest in a country that is only beginning to realize the height of its athletic potential and with it, extraordinary opportunity for sports shoe and apparel companies.