Milking It

• 作者: LANCE MAUGHAN
• 来源期刊: 今日中国：英文版
• 学科: 经济
• 关键词: 中国 消费者 外国品牌 经营策略
• 年，卷（期）: 2006,（7）
• 页码范围: 26-27
• 页数: 2页
• 分类号: F72

摘要

<正>How franchisers like Dairy Queen and KFC are sweetening their way into the hearts of China's consumers. MINNESOTA Governor Timothy Pawlenty was reminded of the lush meadows and dairy farms of home on a recent visit to downtown Beijing. The jowly governor of one of America's farming centers was taking down time from his China trade mission on a dusky November Sunday afternoon at the Oriental Plaza Dairy Queen, a stone's throw from Tian'anmen Square. Dairy Queen. which is headquartered in Minneapolis, capital of the governor's home state of Minnesota, had just announced a string of deals across China and the governor was toasting his subjects' success with, what else, a milkshake.