Branding: The Next Step

• 来源期刊: 中国外经贸（英文版）
• 年，卷（期）: 2006,（2）
• 页码范围: 14-18
• 页数: 5页
• 语种: 英文

摘要

The Ministry of Commerce (MOFCOM) and the Ministry of Finance (MOF) have pledged 7oo million yuan (US$86 million) this year toward the building of national brands and the protection of intellectual property rights (IPR), suggesting that the government,dissatisfied with China's role as a mere global production base, wants to move up the value chain.