The Commitment Objective

• 作者: Milton Kotler President
• 来源期刊: 新华航空
• 学科: 经济
• 年，卷（期）: 2007,（6）
• 页数: 1页
• 分类号: F274

摘要

"So,tell me about Action Selling,"Matt said."It starts with Commitment Objectives?""All right,"Joe began,"first you tell me if this sounds familiar:You've made an initial appointment with a great prospect-call him Mr.Wright.You're heard his company has had some problems with its current vendor,and you figure they're ready to make a change.You're pumped.