GLOBAL ENTREPRENEUR Li Ning: Gymnastic Prince, Business Giant September 5

• 来源期刊: 中国外经贸（英文版）
• 年，卷（期）: 2008,（10）
• 页码范围: 12-13
• 页数: 2页
• 语种: 英文

摘要

In 2004, Li Ning (李宁) made an auda-cious bid to become the official sports manufacturina sponsor of the 2008 Beijing Olympic Games. It ultimately lost out to Adidas. But Li Ning, founder of the self-named firm and former Olympic athlete, is not only able to perform breathtaking maneuvers on the performance mat; he is able to do so in the business arena as well.