Widgets Gone Wild——Are those portable little Web programs the next killer app？

• 作者: Richard Brunelli
• 来源期刊: 成功营销
• 学科: 经济
• 关键词: 迷你网络程序 Widgets 广告模型 品牌推广 市场营销
• 年，卷（期）: 2008,（2）
• 页码范围: 142-143
• 页数: 2页
• 分类号: F713.8

摘要

<正>It was clear widgets had arrived when the first- ever conference devoted to marketing via the small,portable Web applications,WidgetCon 2007,hit New York this past July,drawing reps from digital players including Fox Interactive Media,Denuo and Clearspring Technologies. Now comes another turning point,as McLean, Va.-based Clearspring on Dec.10 gears up to roll out the Widget Ad Network,enabling media com- panies to create ad-embedded widgets distributed