Battle of the Brands

• 来源期刊: 中国外经贸（英文版）
• 年，卷（期）: 2008,（5）
• 页码范围: 18-24
• 页数: 7页
• 语种: 英文

摘要

Mid-range retailers are flooding into China in an attempt to woo the country's new and growing class of consumers - but success is by no means guaranteed Meet Xiao Wei. Her beige handbag is a Stella McCartney knock-off but her Converse trainers are real, bought from a boutique shoe shop in west Beijing.