基于TIS的旅游地形象塑造研究——以重庆磁器口古镇为例(英文)

• 作者: 张汶伊 钟玉锋
• 来源期刊: 景观研究：英文版
• 学科: 经济
• 关键词: TIS TOURISM DESTINATION Image-building Ciqikou
• 年，卷（期）: 2010,（7）
• 页码范围: 71-74
• 页数: 4页
• 分类号: F592.7

摘要

This paper analyzed tourism resources in Ciqikou Town,summarized the town’s tourism status by using questionnaire survey method.Tourism status of Ciqikou Town showed as follows:the narrow range of target market,the low consumption level with young or middle age base,lack of international promoting activities with low recognition,frequently returning of tourists with high reputation and lack of distinctive characteristics.Although having good resources,specific image-building of tourism was still lacked in the town.To promote sustained and rapid development of tourism in Ciqikou Town,based on TIS(Tourism Image System),the author gave suggestions to image-building of Ciqikou Town from the following 3 aspects:MIS(Mind Identity System),BIS(Behavior Identity System) and VIS(Visual Identity System).

作者信息

序号	姓名	单位	发文数	被引次数	H指数	G指数
1	钟玉锋	宜宾学院经济与管理学院	9	56	4.0	7.0
2	张汶伊	西南大学地理科学学院	2	10	1.0	2.0