Analyses on Marketing Strategies of Penglai’s Tourism

• 作者: 徐宜华
• 来源期刊: 海外英语
• 学科: 文学
• 关键词: Penglai TOURISM MARKETING STRATEGY ANALYSES
• 年，卷（期）: 2013,（7X）
• 页码范围: 285-288
• 页数: 4页
• 分类号: H315.9

摘要

Although tourism marketing has made great progress in recent years,researches on it are far from enough.Current re searches on tourism marketing at home and abroad lack pertinence and mostly provide theoretical basis for tourism development within a wide range.The researches on tourism marketing of Penglai are few and far between.Based on previous studies and the status quo of tourism marketing strategy,the below statements tries to find out existing problems of Penglai’s tourism,put for ward countermeasures and propose feasible marketing patterns suitable for its tourism development.It subsequently concludes that it can make contribution to the sustainable development of Penglai’s tourism and provide other county-level tourism cities with reference for marketing tourism marketing strategies.

作者信息

序号	姓名	单位	发文数	被引次数	H指数	G指数
1	徐宜华	西南科技大学外国语学院	7	16	3.0	4.0