More than Just a Game: The Power of Social Media on Super Bowl XLVI

• 作者: Fernanda Bruno dos Santos Jonice Oliveira
• 来源期刊: 社交网络(英文)
• 学科: 经济
• 关键词: SOCIAL Media Data Mining MARKETING SOCIAL Networks GAMIFICATION
• 年，卷（期）: 2014,（2）
• 页码范围: 142-145
• 页数: 4页
• 分类号: F4

摘要

The evolution of social media in the recent years promoted the appearance of a new category: social media based on check-in. It enables the user to define their identity through information sharing. This paper aims to show the evolution of these media highlighting the effects and changes they cause in society through Super Bowl XLVI scenario, besides indicating the important role they have for the companies and marketing.