Discussion on the Syntactic Features of English Advertisement Slogans

• 作者: 董梅
• 来源期刊: 海外英语
• 学科: 文学
• 关键词: AD SLOGAN SYNTACTIC FEATURE
• 年，卷（期）: 2014,（16）
• 页码范围: 280-281
• 页数: 2页
• 分类号: H314

摘要

Advertising helps manufacturers to increase profits, manipulates attitudes, and shapes lifestyle. As an indispensable part of advertising, slogans possess unique syntactic features. Through analysis of 100 ad slogans, the author tries to find out the most frequently used sentence type(s) and structure(s). The statistics show that declarative sentences especially simple ones are the most frequently used type; phrases and fragmental elliptical sentence are preferred structures in slogans. They make the slogans simple,short, and precise to remember and recall.

作者信息

序号	姓名	单位	发文数	被引次数	H指数	G指数
1	董梅	长安大学外国语学院	5	1	1.0	1.0