Restructuring and Rewriting:Two Justified C-E Translation Tactics for Publicity Materials about Chinese Cities

• 作者: 宋结焱 张洪涛
• 来源期刊: 海外英语
• 学科: 文学
• 关键词: CITIES PUBLICITY Materials C-E TRANSLATION Restruc
• 年，卷（期）: 2014,（19）
• 页码范围: 139-142
• 页数: 4页
• 分类号: H315.9

摘要

The objective of this paper is to illustrate the target-reader-oriented translation strategy for publicity materials about Chinese cities. Under the guidance of functionalism, it is proved that a great variety of translation tactics, restructuring and rewriting in particular, should be adopted to make the target text of publicity materials acceptable to the addressees.