Discussion on Localization Management Strategy of KFC

• 作者: 马遥
• 来源期刊: 海外英语
• 学科: 经济
• 关键词: MULTINATIONAL corporations LOCALIZATION STRATEGY KFC
• 年，卷（期）: 2015,（23）
• 页码范围: 275-276
• 页数: 2页
• 分类号: F719.3

摘要

In the contemporary society, localization and globalization are inseparable. For multinational corporations, enhancing the relationship between multinational corporations and host countries can achieve a win-win situation. Through analyze the localization management strategies in the field of menu, slogan,ingredient and public relationship of of KFC and conclude that Chinese culture, the needs, preference of Chinese people, good government relationship is more important to multinational corporations.