The ASEAN Economic Community (AEC) creates a common market for 10 member countries including Brunei, Cambodia,Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam. Vietnam's participation in AEC willinevitably support insurers as well as Vietnam's insurance market in expanding and deepening its presence in the regionalmarket, which contributes to the increasing need of insurance participation, attracting foreign-invested insurers to Vietnaminsurance market, the renovation of management methods, the application of advance technology, etc. However, except fromthose opportunities, this also brings many challenges for the domestic market and insurance companies such as strongregional competition for insurance market, difficulties in accessing AEC insurance market, weak capacity in insurancetechnology and enterprises' capital sources, the shortage of international standards, and limitations in applying science andtechnology to management The paper focuses on analyzing AEC insurance regulations; identifying which challenges Vietnaminsurance market faces; and proposing recommendations to overcome these challenges.