Who should you be following?The top 100 social media influencers in orthopaedic surgery

• 作者: Akash A Chandawarkar Itai Gans Nathan H Varady Willem A Kernkamp
• 来源期刊: 世界骨科杂志(英文版)
• 学科: 医学
• 关键词: SOCIAL media Influence Impact TWITTER ORTHOPAEDICS ORTHOPEDICS
• 年，卷（期）: 2019,（9）
• 页码范围: 327-338
• 页数: 12页
• 分类号: R

摘要

BACKGROUND Social media has been credited with the potential to transform medicine,and Twitter was recently named“an essential tool”for the academic surgeon.Despite this,peer-to-peer and educational influence on social media has not been studied within orthopaedic surgery.This knowledge is important to identify who is controlling the conversation about orthopaedics to the public.We hypothesized that the plurality of top influencers would be sports medicine surgeons,that social media influence would not be disconnected from academic productivity,and that some of the top social media influencers in orthopaedic surgery would not be orthopaedic surgeons.AIM To identify the top 100 social media influencers within orthopaedics,characterize who they are,and relate their social media influence to academic influence.METHODS Twitter influence scores for the topic“orthopaedics”were collected in July 2018 using Right Relevance software.The accounts with the top influence scores were linked to individual names,and the account owners were characterized with respect to specialty,subspecialty,practice setting,location,board certification,and academic Hirsch index(h-index).RESULTS Seventy-eight percent of top influencers were orthopaedic surgeons.The most common locations included California(13%),Florida(8%),New York(7%),United Kingdom(7%),Colorado(6%),and Minnesota(6%).The mean academic h-index of the top influencers(n=79)was 13.67±4.12(mean±95%CI)and median 7(range 1-89)(median reported h-index of academic orthopaedic faculty is 5 and orthopaedic chairpersons is 13).Of the 78 orthopaedic surgeons,the most common subspecialties were sports medicine(54%),hand and upper extremity(18%),and spine(8%).Most influencers worked in private practice(53%),followed by academics(17%),privademics(14%),and hospital-based(9%).All eligible orthopaedic surgeons with publicly-verifiable board certification statuses were board-certified(n=74).CONCLUSION The top orthopaedic social media influencers on Twitter were predominantly board-certi