A Multimodal Discourse Analysis of the Movie Poster:A.I.Artificial Intelli?gence from the Perspective of Visual Grammar

• 作者: 王云云
• 来源期刊: 海外英语
• 学科: 文学
• 关键词: MULTIMODAL DISCOURSE analysis VISUAL GRAMMAR
• 年，卷（期）: 2019,（15）
• 页码范围: 277-278
• 页数: 2页
• 分类号: H319

摘要

This paper carries out a multimodal discourse analysis of a movie poster:A.I.Artificial Intelligence based on the Kress and van Leeuwen’s visual grammar.The result of analysis shows that a movie poster as a special discourse demonstrates greatly the cultural value and artistic charm itself.The analysis might give insight to the design of movie posters.