Analysis on Development of China's Cosmetics Industry from 2019 to 2020

• 作者: Zhao Yongjie
• 来源期刊: 日用化学品科学（英文）
• 年，卷（期）: 2020,（3）
• 页码范围: 54-58
• 页数: 5页
• 语种: 英文

摘要

This article discusses China's current cosmetics market scale trend, industry economic indicators, enterprise filing layout, product development direction and consumption characteristics in detail. It points out that China has become the major consumer market of cosmetics in the world with a huge production and management system, whose product structure tends to be differentiated and diversified and the consumer demand rises from surface to efficacy. However, there still exists a gap between China and foreign countries in terms of product development, so it is crucial to conduct product development and technological innovation according to consumer's concerns.