This paper has provided references for the evaluation of men's facial skin cleanness and efficacy through the research on the cleanness of a men's facial cleanser, the oil-controlling, moisturizing and brightening effects of a men's skin lotion, and the people's usage experience. The results showed that the skin grease and the liquid foundation could be effectively cleaned after using a facial cleanser. After using the lotion for 2 weeks, the oil content was significantly different from that before and in the blank group, showing a rapid oil control effect. Excellent moisturizing effect could last until 4 weeks. There was a significant difference in the change value of skin transdermal water loss rate, indicating that the skin barrier was improved to some extent. There was remarkable effect of skin glossiness after 4 weeks of continual use compared with the blank group. The subjects'overall satisfaction with the skin after using the lotion was 86.7% through self-assessment.