Investigation on the Effect of the Cultivation of Consumers'Scientific and Technological Concept on the Sales of Skin Care Products

• 作者: Wu Zengyun Gao Tianbao Chu Wenhui Yang Zeru Zhang Anqi Zhao Guoqing Tang Shengnan
• 来源期刊: 日用化学品科学（英文版）
• 年，卷（期）: 2021,（3）
• 所属期刊栏目: Markets
• 页码范围: 30-35
• 页数: 6页
• 语种: 英文

摘要

The number of skin care products developed scientifically and technologically is increasing in the market now. Whether it is a gimmick or a real desire to make a good product, companies are actively promoting the development and growth of the technological skin care market. The analysis of our market survey indicates that companies and consumers generally show a trend of mutual progress along with the market growth of technological skincare. Companies and consumers alternately play a leading role in different stages of progress. In this survey study, consumers were divided into four types: minimalist consumers, trendy consumers, ingredient-based consumers, and technological consumers. A series of comparative analyses for these four groups showed that consumers have the trend to instinctively develop from minimalist to technological consumer. Along with the increase of skin care knowledges, consumers can more trust and be more willing to buy the technology-based skin care products. For those ones who has no experiences with the technology-based skin care products, after gaining skincare knowledges, they are also willing to try. This is a good signal for companies. While helping with consumers being more knowledgeable in skincare, companies can lead consumers to learn about their researches and products development, which will benefit the market acceptance of the products. Users can also benefit from gaining more relevant knowledges. With these knowledges, consumers can be clearer about their own needs, more rational on skincare purchasing, and they can select the correct skincare.