Consumer Insights

• 作者: JANKOT
• 来源期刊: 中国外经贸：英文版
• 学科: 经济
• 关键词: 消费者 市场 中国 市场调查 商业
• 年，卷（期）: zggjcjzywb_2004,（10）
• 页码范围: 46-47
• 页数: 2页
• 分类号: F713.5

摘要

Fang Jun, the head of consumer and market insights of Unilever Shanghai, has summarized his early life as a market in two sentences: rush about to study market changes;act all day to observe consumer behavior. And now?"Tell stories, conduct interviews and piece together different data; calculate numbers,build models and write reports."