Enjoy the Experience

• 作者: Kenneth Hein
• 来源期刊: 成功营销
• 学科: 经济
• 关键词: 体验营销 货柜车主题巡展 市场营销 品牌推广
• 年，卷（期）: 2008,（2）
• 页码范围: 134-137
• 页数: 4页
• 分类号: F713.5

摘要

<正>Joe Consumer has just pulled into the parking lot of his local Best Buy,intent on finally plunking down the plastic for a high-definition television. He's been yammering to his buddies about the im- pending purchase for weeks.Now it's finally time. Joe knows he's going home with a set,no matter what.The only thing he doesn't know is what brand of high-def TV he's going to buy. If you're a consumer electronics brand,this is the moment to win the guy over.