Cold Glory

• 作者: Kenneth Hein Mike Beirne
• 来源期刊: 成功营销
• 学科: 经济
• 关键词: 库尔斯啤酒 发展现状 经营策略 食品工业
• 年，卷（期）: 2008,（10）
• 页码范围: 52-54
• 页数: 3页
• 分类号: F426.82

摘要

<正>Earlier this year,Andy England was deposed for eight hours by the Department of Justice.The CMO of Coors Brewing was one of many top-level executives grilled about a variety of potential antitrust issues leading up to the merger of MolsonCoors and rival