A Comparative Analysis on Lexical Features of Language in English and Chinese Commercial Advertisements

• 作者: 任晓妍 刘治明
• 来源期刊: 海外英语
• 学科: 文学
• 关键词: COMMERCIAL ADVERTISEMENTS COMPARATIVE study LEXICAL frequency of WORDS STATISTICS
• 年，卷（期）: 2010,（11X）
• 页码范围: 404-406
• 页数: 3页
• 分类号: H315.9

摘要

This essay studies the words in English and Chinese advertising on the basis of the observation and statistics of words with high frequency in 100 commercial advertisements (50 English advertisements and 50 Chinese advertisements respectively). Based on the theories of lexicology and advertising psychology,such a comparative study is conducted with focus on word classes,namely,nouns,verbs and adjectives semantically. Moreover,the features of words are further analyzed with examples in the hope that English and Chinese advertisements could be understood better in the light of the linguistic meanings and cultural backgound of the advertisements.

作者信息

序号	姓名	单位	发文数	被引次数	H指数	G指数
1	刘治明	天水师范学院外国语学院	7	3	1.0	1.0
2	任晓妍	天水师范学院外国语学院	6	4	1.0	2.0