<正>TO most people, Shangri-La, a place name introduced to the world by British author James Hilton in his novel Lost Horizon, represents paradise, longevity, and a kind of natural purity rarely found in this day and age. It thus seems fitting that Shangri-La Farms, a natural products company, takes its name from the legendary city in northwestern Yunnan, from where it also sources most of its produce. The company was founded by the Malik family. The epitome of globalization, their origins lie in the U.S. and Pakistan