An Analysis of Brand Name Translation from the Perspective of Conceptual Blending Theory

• 作者: 刘玉霞 周敏 黎萌
• 来源期刊: 海外英语
• 学科: 文学
• 关键词: BRAND NAME TRANSLATION COGNITIVE EXPLANATION conce
• 年，卷（期）: hwyyb_2012,（13）
• 页码范围: 150-151
• 页数: 2页
• 分类号: H315.9

摘要

A brand is the identity of a specific product,service,or business.The brand name is quite often used interchangeably with "brand",although it is more correctly used to specifically denote written or spoken linguistic elements of any product.Developed from the mental space theory,conceptual blending theory is an important part of cognitive linguistic researches.Based on this theory and integration networks,this paper explains the meaning construction of the translated brand names and the way people understand them.This paper takes two successful translation cases and two unsuccessful ones to make the contrast analysis.It proves that conceptual blending theory can provide detailed description and profound explanation of the perceiving process of brand name translation.Meanwhile it points out the direction of brand name translation from the perspective of cognitive linguistics.

作者信息

序号	姓名	单位	发文数	被引次数	H指数	G指数
1	刘玉霞	北京林业大学外语学院	13	3	1.0	1.0
2	黎萌	北京林业大学外语学院	8	1	1.0	1.0
3	周敏	北京林业大学外语学院	8	11	1.0	3.0