Genre and Language Feature Analysis of English Print Advertisements

• 作者: 邓晓佳
• 来源期刊: 海外英语
• 学科: 文学
• 关键词: ENGLISH PRINT ADVERTISEMENTS GENRE ANALYSIS advert
• 年，卷（期）: 2013,（4X）
• 页码范围: 214-219
• 页数: 6页
• 分类号: H315

摘要

This paper aims to explore the nature of English print advertisements by means of genre analysis and discussion on advertising language features from several pragmatic perspectives.It is suggested that the exquisite advertisement designs,including both rhetorical moves and the special use of language,serve the common communicative purpose of advertisements-promoting the advertised products or service.

作者信息

序号	姓名	单位	发文数	被引次数	H指数	G指数
1	邓晓佳	广东商学院华商学院外语系	5	5	2.0	2.0