A Study on the Implicatures in Chinese Advertising from the Perspective of Flouting the Maxims of Cooperative Principle

• 作者: 张婷
• 来源期刊: 海外英语
• 学科: 文学
• 关键词: CHINESE ADVERTISING the COOPERATIVE PRINCIPLE flou
• 年，卷（期）: 2013,（6X）
• 页码范围: 261-263
• 页数: 3页
• 分类号: H03

摘要

Advertising language is very critical in advertising and also contributes much to producing advertising effect. As one of the most important pragmatic principles, the Cooperative Principle (CP) is adopted much in linguistic researches. Also, by analyzing a large number of Chinese advertisements with CP, the author finds that it is common that advertisers try to generate implicatures by flouting the maxims of CP. This paper brings a clear look of the Cooperative Principle and its maxims. It also sheds new light on the interpretation of Chinese advertisements.

作者信息

序号	姓名	单位	发文数	被引次数	H指数	G指数
1	张婷		8	9	1.0	3.0