Cultural Soft Power-based Brand Culture Marketing Strategies of Tourist Destinations

• 作者: GUO Yingzhi LI Xiaoming WANG Qiulin
• 来源期刊: 景观研究：英文版
• 学科: 社会科学
• 年，卷（期）: jgyjywb_2014,（1）
• 页码范围: 51-52
• 页数: 2页
• 分类号: G124

摘要

On the basis of analyzing defi nitions and signifi cance of cultural soft power, signifi cant value of brand culture marketing of Chinese tourism destinations was clarified. Basic contents of cultural soft power-based brand culture marketing of tourism destinations were explored from two perspectives: resource characteristics and marketing strategies of brand culture of tourism destinations.