The Role of Localisation in Advertising Translation

• 作者: 张颖
• 来源期刊: 海外英语
• 学科: 文学
• 关键词: LOCALIZATION ADVERTISING CULTURE
• 年，卷（期）: 2016,（12）
• 页码范围: 141-142
• 页数: 2页
• 分类号: H315.9

摘要

Today, a growing number of international corporations have been seeking to boost their sales on the global scale. To achieve this, adverting, one of the most common way to stimulate consumption, is widely used in which translation is involved because of diverse languages. Thus, how to translate a source advertising in a target culture has a decisive influence on a company’s marketing. The aim of the target advertising is to sell products to the locals. In this sense, localisation plays a significant role in the translation of advertising. This essay will discuss the importance of localisation in the translation of advertising and analyse cases of English-Chinese advertising translation based on the purpose of advertising and advertising translation.

作者信息

序号	姓名	单位	发文数	被引次数	H指数	G指数
1	张颖		17	57	5.0	7.0