International Marketing of Taishan Shigandang Based on STP Strategy

• 作者: TIAN Lichao
• 来源期刊: 景观研究:英文版
• 学科: 经济
• 关键词: Taishan Shigandang CULTURE INTERNATIONAL MARKETING STP STRATEGY
• 年，卷（期）: 2017,（3）
• 页码范围: 67-69
• 页数: 3页
• 分类号: F274

摘要

Taishan Shigandang is a widely-spread subculture and an important part of Taishan subculture. Today, there is a great challenge to its protection and development. This paper analyzed the necessity and feasibility of its international marketing based on Segmenting, Targeting and Positioning strategy(STP strategy)