The Application of Satisfaction Survey of Rescue during 0206 Earthquake in the Promotion of Tainan City Marketing Strategies

• 作者: Chun-Chu Liu Yuan-Ming Chiu
• 来源期刊: 电力能源(英文)
• 学科: 医学
• 关键词: CITY MARKETING EARTHQUAKE Analysis of SATISFACTION
• 年，卷（期）: 2018,（3）
• 页码范围: 1-13
• 页数: 13页
• 分类号: R73

摘要

The 0206 Earthquake, occurring on February 6, 2016, caused the collapse of the Yongkang-Wei Guan building in Tainan City, leading to the death of 115 people and trapping about three hundred people waiting for the rescue. No sooner had the earthquake occurred, the Tainan City Government Fire Department immediately set up a disaster response center and command center to dispatch the rescue team in time, which is appreciated by the citizens. A year after the earthquake, a survey is conducted, aiming to collect and reflect civic opinions and satisfaction on the rescue during 0206 earthquake. Therefore, the purposes of this study are as follows: 1) This survey will facilitate the Tainan city government to device future marketing strategies and continue to promote new policy. 2) This survey will guide Tainan City Government Fire Department on how to enhance the disaster rescue. 3) This survey will serve as the reference for other cities, intending to develop similar fire-fighting tactical strategies.