This year,Kiki(online name)gained more happiness from purchasing experiences during the annual online shopping festival than earlier.The 20-something bought 26 items including clothes and cosmetics on November 1,and 20 of them were delivered the very next day.According to tech company Alibaba Group that initiated the sales promotion campaign in 2009,the one-day event on November 11 was extended with presales beginning on November 1 and the second round of promotions started at midnight on November 10.