On the Translation of Automobile Brand Names from the Prospective of the Functional Equivalence

• 作者: 刘燕 金洋
• 来源期刊: 海外英语（下）
• 学科: 教育
• 年，卷（期）: 2020,（10）
• 所属期刊栏目: 翻译研究
• 页码范围: 65-67
• 页数: 3页
• 分类号: G424
• 语种: 中文

摘要

Translation of automobile brand names has important implications for the promotion and marketing of products and strengthening its competitiveness. This article studies four translation methods of automobile brand names, including translitera-tion, literal translation, free translation and transliteration combined with a literal translation, which is under the Nida's equiva-lence theory and masters the origins and characteristics of automobile brand names and summarizes the different effects that meth-ods have on the automobile brand names.